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Indulge Your Senses with Swiss Chocolate: Camille Bloch’s Ragusa

Today, I am delighted to take you on a delectable journey to discover one of my favorite Swiss chocolates: Ragusa. This exquisite creation from the house of Camille Bloch encapsulates the very essence of Swiss chocolate craftsmanship. Each square of this indulgence is an invitation to a sensory voyage, where the richness of Swiss chocolate, the smoothness of velvety nougat, and the crunch of hazelnuts come together in an unforgettable symphony of flavors.

Treat yourself to a moment of pure delight as we delve into the history and unique characteristics of this chocolate treasure. Welcome to the exquisite world of Ragusa, where traditional Swiss craftsmanship blends with innovation to create an unparalleled chocolate experience.

Discovering Camille Bloch

Nestled in the picturesque landscapes of Courtelary in the Bernese Jura, Chocolats Camille Bloch SA stands as a testament to Swiss chocolate artistry. Founded by the visionary Camille Bloch in 1929 and currently helmed by Daniel Bloch in its third generation, this traditional family business has been weaving delectable tales of chocolate perfection for nearly a century.

The company proudly holds the title of one of the largest chocolate manufacturers in Switzerland, employing a dedicated team of 180 chocolate artisans. Each year, the chocolate atelier produces around 3,700 tons of chocolate specialties, with approximately 20% of this Swiss perfection making its way to chocolate aficionados around the world.

Camille Bloch boasts a unique visitor center in Courtelary that invites enthusiasts into the enchanting world of Swiss chocolate. This center is not merely a place; it’s a sensory exploration, where visitors can witness the meticulous craftsmanship that goes into creating each piece of chocolate. From the rich history of Camille Bloch to the artistry of their chocolate-making process, the visitor center provides an immersive experience. Guided tours offer glimpses into the traditional confectionery methods, allowing guests to appreciate the dedication to quality that has defined Camille Bloch for decades. It’s a place where the aroma of fine Swiss chocolate fills the air, and the passion of the chocolatiers is palpable—a must-visit destination for anyone seeking to unravel the secrets behind the creation of Ragusa and other exquisite treats.

A Culinary Symphony Born from Necessity

The inception of Ragusa traces back to the year 1942, a period marked by the scarcity of raw materials, including cocoa. Faced with this challenge, Camille Bloch ingeniously crafted a delightful solution. He combined a mass of ground hazelnuts and whole hazelnuts to fill a chocolate bar, pouring layers of chocolate and the hazelnut mixture, ultimately slicing it into the distinctive rectangular bars that would become the hallmark shape of Ragusa. In search of a fitting name for this innovative creation, Camille Bloch drew inspiration from his memories of the town of Ragusa, now known as Dubrovnik, in Croatia—a place he had once explored during a holiday. The name resonated pleasingly across languages, and thus, Ragusa was born.

Ragusa’s unboxing

Ragusa’s Evolution

In 2008, the chocolate world witnessed the introduction of Ragusa Noir, a bold and rich addition to the Ragusa family. Breaking new ground, Camille Bloch’s innovation continued with the 2014 launch of Ragusa Blond, creating waves not only among Ragusa enthusiasts but shaking the very foundations of the Swiss chocolate market.

A charming ambassador : Lara Gut-Berhami

Ragusa has found a charming ambassador in the Swiss ski team, none other than the graceful Lara Gut-Berhami. Hailing from the canton of Ticino, this talented skier is the perfect embodiment of Ragusa’s spirit, seamlessly promoting the chocolate to its Swiss target audience. Lara Gut-Berhami’s endorsement goes beyond the slopes; she effortlessly translates her passion for Ragusa into a compelling narrative that resonates with Swiss chocolate enthusiasts. Her association with Ragusa adds a touch of elegance and athleticism to the brand, making it more than just a chocolate – it’s a symbol of Swiss excellence embraced by one of the nation’s beloved sports figures. Through Lara Gut-Berhami, Ragusa not only captures the hearts of skiing fans but also solidifies its place as a cherished delight in the hearts of Swiss chocolate aficionados.

Lara Gut


In conclusion, the journey through the world of Ragusa has been nothing short of a delightful exploration into the heart of Swiss chocolate craftsmanship. From its humble origins in response to wartime constraints to becoming a symbol of timeless elegance, Ragusa encapsulates the essence of Camille Bloch’s dedication to tradition and innovation. As we savor each square, we not only experience the harmonious blend of Swiss chocolate, velvety nougat, and crunchy hazelnuts but also partake in a legacy that spans generations.

The association with Lara Gut-Berhami, the esteemed ambassador from the Swiss ski team, adds a dynamic and captivating dimension to the Ragusa story. Her endorsement not only highlights the chocolate’s appeal but also solidifies its place as a beloved treat among Swiss audiences.

So, whether you’re a long-time Ragusa enthusiast or embarking on your first foray into this delectable Swiss treasure, remember that each bite is not just a taste of exceptional chocolate – it’s a connection to a rich heritage and a celebration of the unwavering commitment to quality that defines the world of Camille Bloch. Here’s to the enduring magic of Ragusa, where tradition meets innovation, and every chocolate square is a testament to the timeless allure of Swiss excellence.

Exclusive recommendations just for you

To enhance your chocolate factory visit, I have some exclusive recommendations tailored just for you.

  1. The highlight of your tour should undoubtedly be the chocolate fountain experience. Picture the smooth flow of Ragusa chocolate, and with a small spoon, indulge in the warmth of freshly melted chocolate. Rest assured, hygiene is meticulously maintained around the fountain, ensuring a delightful and worry-free experience.
  2. Another must-try recommendation is to purchase freshly made chocolate straight from the demonstration line of Ragusa production. The « fresh » Ragusa is remarkably superior to its store-bought counterpart, offering an unparalleled taste of indulgence.
  3. Don’t miss the opportunity to explore other delights from the chocolate factory, such as the exquisite « Torino » and other signature creations. Stay tuned for a future article where I’ll delve into these delectable offerings and share more insider tips for your chocolate connoisseur journey.

Sources :
Your guide to Swiss lifestyle

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