Crans-Montana: Get Ready for the 2027 FIS Ski World Championships
In the majestic setting of the Swiss Valais, the renowned ski resort of Crans-Montana is gearing up to host the upcoming 2027 FIS Ski World Championships. A significant event marking the return of the world’s best athletes to the legendary slopes of Mont Lachaux and Nationale, 40 years after the memorable celebration of skiing in 1987. Let’s explore the exciting details of this exceptional event together.

1987 FIS Ski World Championships – Switzerland
The New Logo: A Reinvented Snowflake
The face of the 2027 Ski World Championships is adorned with a captivating visual identity with the new logo designed by the renowned artist Bernard Moix. Moix envisioned a reimagined snowflake where the chevrons symbolize both the radiance befitting an event of such magnitude and the convergence of athletes and nations. The chevrons’ negative space creates a star, a symbolic homage to Valais.
Charming Ambassador of 2027 FIS Ski World Championships: Michelle Gisin
The official announcement of double Olympic champion Michelle Gisin as the ambassador of Crans-Montana for the next four years adds a touch of excellence to this event. Not only will she represent the resort during the World Cup, but she will also play a key role as an ambassador for the 2027 Ski World Championships. Her presence illustrates the strong connection between renowned athletes and this exceptional destination.
Crans-Montana’s Allure Beyond the Slopes
Crans-Montana is not only a haven for winter sports enthusiasts but also a year-round destination offering a plethora of activities. During the warmer months, the region transforms into a playground for golf enthusiasts with its renowned 18-hole golf course, hosting international tournaments and attracting players from around the globe.
The town’s charming streets are lined with chic boutiques, art galleries, and cozy cafes, providing a delightful atmosphere for leisurely strolls. The resort’s wellness facilities, including luxurious spas and wellness centers, offer a perfect retreat for relaxation and rejuvenation. Additionally, Crans-Montana hosts cultural events, music festivals (Caprice), and gourmet food fairs, adding a touch of sophistication to the alpine experience (Swiss lifestyle). Whether it’s the thrill of winter sports or the serenity of summer escapades, Crans-Montana caters to a diverse range of tastes, making it a destination that captivates visitors throughout the year.
Crans-Montana, an Exceptional Ski Legacy
With the honor of hosting the Ski World Championships once again, Crans-Montana etches its name in the history of alpine skiing. The renowned slopes of Mont Lachaux and Nationale, known for their diversity and challenge, will provide an exceptional playground for international athletes. The electric atmosphere of the resort, combined with the warm hospitality of Valais, promises an unforgettable experience for participants and spectators alike.
The 2027 FIS Ski World Championships in Crans-Montana promise to be a remarkable chapter in the history of alpine skiing. The new logo, the prestigious presence of Michelle Gisin, and the exceptional legacy of the resort make this event an unparalleled celebration of sport and camaraderie. Whether you’re a ski enthusiast or a sports event aficionado, get ready to experience thrilling moments in the heart of the Swiss mountains. Crans-Montana awaits you for an unforgettable winter adventure.
Vintage ski resort posters
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